ABOUT DIMENSION 10
Hi, I’m Samantha, the founder of Dimension10.
I didn’t set out to build a festival brand. I set out to solve a problem that kept showing up wherever people were packed close together.
Crowded spaces expose bad design fast.
The moment that made it impossible to ignore happened at EDC. After the first night, reports came out that hundreds of phones had been stolen. Suddenly, instead of feeling present, I was hyper-aware of my bag. Pulling it forward. Checking zippers. Holding it tight. That low-level tension followed me everywhere.
It wasn’t just about festivals. It was about losing focus in places where you should be able to move freely.
I searched for a bag that felt secure, lightweight, and intuitive. Something that didn’t slow me down or make me think. Everything I tried was either bulky, awkward to access, or designed around rules instead of real movement.
So I started modifying my own. Buying bags. Taking them apart. Sewing on locks. Rebuilding them. Some versions were too loose. One was so secure that I missed the first five minutes of a Subtronics set because I couldn’t get my phone out fast enough.
That’s when it clicked. The goal wasn’t maximum security. It was balance.
Security without friction. Access without distraction.
Dimension10 was built around that idea.
We design carry systems for crowded, fast-moving environments. City streets. Nightlife. Travel. Festivals. Anywhere movement matters and attention is limited.
Our first product, the GENESIS pack, was designed to stay close to your body, keep essentials secure, and disappear from your mind once you put it on. Because the best gear is the kind you stop thinking about.
Rules change. Environments evolve. Crowds aren’t going anywhere.
That’s what we design for.
Welcome to Dimension10.
